Instagram is the best social media promoting tool to increase your brand presence, increase engagement, and grow sales.
Explore All Instagram Video Formats
Video content is more valuable than pictures. there's no doubt relating to the effectiveness and reputation of online video content. Instagram understands this and provides different video choices for marketers to use.
Instagram Stories is good for short-form videos and use as a personal ad. you can utilize Instagram Stories’ live option for Q&A and big announcements regarding new products or service launches. you can also use behind the scene content with Instagram Stories feature to look real and to increase the engagement. For long-form videos, you can use the IGTV feature. Make Sure to use the strengths of each video format.
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Add Subtitles and Captions in Instagram Videos
60% of Instagram Stories are seen with sound and explain that 40% are seen without sound. So, add the correct subtitles and captions to increase audience engagement. Adding captions boosts the video views by 12%.
Use Instagram to Boost Website Traffic
Instagram will assist you to increase the visits to your web site by adding a clickable link in your profile bio. increases the chance to encourage your followers to click your link by adding special offers and promotions. you can also add a strong call to action with your URL in a text cover on any photos or videos. If you have 10k followers on Instagram, you'll be able to add a link with a "Swipe Up" feature in Instagram Stories.
Partner with Influencers to Build Brand Authenticity
Influencer marketing has become more necessary on Instagram recently, providing marketers with the possibility to figure with key information leaders in their area and push their brand message to an outsized range of audiences.
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